rsync --help | grep CVS
-C, --cvs-exclude auto-ignore files the same way CVS does

rsync -CaO test.exe /tmp/
skipped test.exe .. ;-(

http://lists.samba.org/archive/rsync/2005-April/012133.html
/* These default ignored items come from the CVS manual. */
"RCS SCCS CVS CVS.adm RCSLOG cvslog.* tags TAGS"
" .make.state .nse_depinfo *~ #* .#* ,* _$* *$"
" *.old *.bak *.BAK *.orig *.rej .del-*"
" *.a *.olb *.o *.obj *.so *.exe"
" *.Z *.elc *.ln core"
/* The rest we added to suit ourself. */
" .svn/";

need add --include=*.exe